Who Will Benefit?
- Content Creators: Learn how to structure information and choices to keep readers engaged and guide them toward action.
- Web Developers: Build decision-making workflows that are seamless and user-friendly.
- Marketing Professionals: Enhance engagement and conversion rates by simplifying choices for your audience.
- Behavioral Scientists: Apply decision-making psychology to create more effective digital experiences.
Ready to simplify decision-making for your users? Start by understanding their needs, streamlining their choices, and guiding them toward the right decisions—effortlessly.
(Source: Helping Helping Users Make Decisions)
What Is The Role of Social Media In Promoting Epistemic Journalism?
Citizen journalism is a constituent part of social media channels like X (formerly) Twitter, Instagram, WhatsApp and YouTube to reach global audiences instantly which can be leveraged for spreading information ‘as and when it’s happening’.
The advent of social media has revolutionised the way information is absorbed and communicated, profoundly impacting business communications and public relations. Echoing Schumpeter’s notion of “creative destruction,” social media has disrupted traditional PR models, presenting both transformative opportunities and new challenges.
Social platforms have diminished the traditional media’s gatekeeping role, enabling direct-to-audience communication. Businesses now have unprecedented access to tell their own stories, although they must navigate algorithmic barriers and rely on strategies like paid amplification and influencer marketing to reach targeted audiences.
Social media has also redefined information discovery, with platforms providing real-time updates often faster than traditional outlets. However, content visibility is increasingly dependent on skimmability, creative quality, and micro-storytelling—requiring businesses to craft compelling, bite-sized narratives that captivate attention.
Moreover, the democratisation of voices on social platforms has spurred the rise of influencers and a creator-driven economy, reshaping audience engagement and fostering user-generated content. This shift necessitates robust community management and social listening as integral components of brand management.
Finally, social media amplifies content reach and longevity. Skilled utilisation of platform algorithms and engagement strategies can exponentially extend the shelf-life of earned, owned, and shared content.
In sum, social media complements and enhances traditional media by enabling integrated, creative, and dynamic communication strategies, reshaping the public relations landscape in the digital age.
The contemporary era is synonymous with a breakdown in societal norms, human values, virtues and ethics including trust which affects communication. Many scholars contend that false news is a function of this political era in which we now live (Andersen, 2017; Davies, 2016; Lewandowsky et al., 2017).
The post-truth era heralds a precarious period of life, marked by a number of dystopian traits. At the political level it systematically signifies the age of institutionalised lies, pretentiousness, conceit, deceit, skulduggery, outrage, distrust and disconnect where the evaporation of ethics and axiological, deontological, epistemological, reasoning, truth, facts, rules, norms, values is the source our woes, failures and sufferings.
No other phenomenon has had so much impact on humanity since industrialisation began in the 1800s as the usage and affordance of the Internet. The following apocalyptic challenges are a testimony to the concept of social determinism, which is accountable for the incursion of a ‘dis-information order’ indicative of a deficiency of ‘epistemic security.’