Chapter 6
Video Content Creation for Social Media
(Part 2)
“Without freedom of thought, there can be no such thing as wisdom – and no such thing as public liberty without freedom of speech.” – Benjamin Franklin
Digital Content Creation for Social Media
To create effective videos that embody different styles (conversational, inquiring, adversarial, confirmatory, explanatory etc.), it’s essential to align the type of the video with the goal, audience, tone, and delivery method.
Below is a detailed guide on how to create each type of video, including their characteristics, best practices, and examples with the help of AI technology.
- Conversational Videos
- Definition: A video format that recreates a natural and colloquial dialogue between two or more people, often used to explore topics informally.
- Purpose: To humanise stories, explain complex topics, or showcase diverse viewpoints.
Techniques:
- Ensure the conversation conveys a genuine feel and not overly scripted.
- Avoid binary or closed questions which are normally answered by ‘yes’ or ‘no.’ Instead use open-ended questions to elicit detailed replies.
- Use an inclusive language and visuals to lock on to an engagement.
Workflow:
- Select a topic requiring relatable and approachable delivery.
- Find participants who may demonstrate different but complementary perspectives.
- Set up a casual environment to encourage authentic interaction.
- Edit for gaps, errors like ‘hmm, um and ah’ editing out repeats and filler words while retaining the natural flow.
Tools to Use:
- Scriptwriting: Jasper AI, Writesonic – Generate approachable, conversational scripts.
- Video Creation: Canva – Templates for casual, visually engaging backgrounds and animations.
- Voiceovers: Murf AI – Add friendly and natural-sounding voice overs.
- Editing: VEED.io – Edit videos with subtitles and transitions for a polished look.
Process:
- Use Jasper AI to craft a conversational script with relatable examples.
- Design a simple visual template in Canva with minimal distractions.
- Record voice overs or use Murf AI for text-to-speech narration.
- Edit the final video in VEED.io, adding captions to ensure accessibility.
Use Case: Explaining how AI fact-checking tools work through a discussion between a tech expert and a journalist.
- Inquiring Videos
- Definition: Interrogative style – to investigate issues for videos focused on probing questions to fathom out facts or comprehend a situation deeply.
- Purpose: To dive into an issue, present journalistic inquiry, or explore multiple sides of a debate.
Techniques:
- Forge or frame clear, concise and burning questions to have an intended impact.
- Structure the inquiry logically to build a narrative.
- Adapt to the interaction based on interviewee responses.
Workflow:
- Research the topic extensively and draft targeted questions.
- Carry interviews in neutral settings to pre-empt or reduce location bias.
- Integrate footage of related events or documents to provide context.
- Edit to emphasise pivotal moments in the inquiry.
Tools to Use:
- Research Support: FactCheck.org, Snopes – Verify information.
- Visual Aids: Flourish – Create interactive charts and graphics for questions.
- Scripting: Grammarly – Refine exploratory scripts.
- Video Editing: Adobe Premiere Rush – Combine questions, visuals, and narration.
Process:
- Research your central question using FactCheck.org and Snopes for verified claims.
- Design interactive graphics using Flourish to visualize the inquiry.
- Write a reflective script using Grammarly for a clean, neutral tone.
- Edit the final video with Adobe Premiere Rush, integrating visuals and captions to emphasise key questions.
Use Case: Investigating the rise of deepfake videos by questioning AI developers, cybersecurity experts, and victims of fake content.