Step-by-Step Guide For Video Creation
1. Research and Planning
Goal: Understand the factors behind the rapid spread of disinformation.
Key Questions to Address:
- How do algorithms amplify disinformation?
- What role do human biases play?
- Can disinformation be countered effectively?
Research Tools: FactCheck.org and Snopes for examples of viral disinformation. Google Trends to identify high-traffic disinformation topics.
Academic studies on disinformation (e.g., studies from Pew Research Center).
Content Structure:
- a. Hook: Start with a compelling question or statistic.
- Example: “Did you know false information spreads 70% faster than verified news?”
- c. Exploration: Break down the reasons why disinformation spreads quickly.
Algorithms, emotional appeal, cognitive biases.
- d. Conclusion: Suggest ways to combat disinfor
2. Scriptwriting Tools: Jasper AI, Grammarly
Script Example:
- a. Introduction: “Why does disinformation spread so quickly? Is it because we believe everything we see? Or is something bigger at play? Today, we’ll dive into the science behind viral disinformation and explore how algorithms and human behavior fuel its rapid spread.”
- Main Content: (a) “Let’s start with algorithms. Social media platforms prioritise content that gets the most engagement—likes, shares, and comments. And what content is most engaging? (b) Often, it’s content that provokes strong emotions like anger or fear.” (c) “Now, let’s talk about human psychology. We’re naturally drawn to information that confirms our beliefs. This is called confirmation bias. disinformation often targets this bias, making it harder to resist.”
“Finally, we need to consider accessibility. False headlines are designed to be simple and memorable, while the truth is often nuanced and complex.” “So, how can we counter disinformation? Start by questioning what you share. Use fact-checking tools like Snopes or FactCheck.org, and don’t let algorithms decide what’s true for you.”
c. Visual Design Tools: (a) Flourish for creating data visualizations (e.g., charts showing disinformation spread).(b) Canva for background slides and simple graphics and (c) Pexels for stock footage of people using social media or reacting emotionally.
- Visual Elements: (a) Hook Visual: A graph showing the spread of false vs. true stories. Example: “A study by MIT found that false news stories are 70% more likely to be retweeted than the truth.” (b) Supporting Visuals: Animation showing how algorithms prioritise engaging content. Infographic explaining confirmation bias. (c) Call-to-Action Visual: “Think before you share. Fact-check your sources.”
4. Recording Voiceover
Process:
- Use Murf AI to generate a neutral, approachable voice for narration.
- Record your own voice (optional) and enhance it with Audacity for noise reduction and clarity.
Voiceover Example: “Algorithms are designed to keep us scrolling. But this also means they amplify content that sparks the most emotion—like fear or outrage.”
5. Video Editing
Tools: VEED.io, Adobe Premiere Rush
Steps:
- Import your visuals, voiceover, and any additional footage.
- Arrange content logically:
Hook → Exploration → Conclusion.
- Add subtle animations to graphs and infographics for engagement.
- Include subtitles for accessibility.
Key Editing Tips:
- Use smooth transitions between sections to maintain viewer focus.
- Keep background music soft and non-distracting.