4. Analytical Videos:
- Definition: Break down complex topics into digestible parts with a critical lens.
Opinion pieces, analysis of trends, or investigative reporting. - Purpose: Provide a critical breakdown of trends, issues, or claims.
Use Case: Opinion pieces, trend analyses, or investigative reporting.
Techniques:
- Apply a logical structure for analysis (e.g., problem, context, implications).
- Get supporting evidence: charts, research, and case studies.
- Ensure you have a balanced and nuanced tone.
Workflow:
- Script: Start with an observation, followed by evidence: “Social media platforms claim to fight disinformation. But do their actions reflect their words?”
- Visuals: Use animations to explain data, timelines, or historical context.
- Delivery Style: Maintain an analytical tone without sounding overly skeptical or critical.
- Post-Production: Include data overlays and clear labelling for visual elements.
Tools to Use:
- Data Analysis: Google Trends – Analyse data trends for the context.
- Interactive Visuals: Tableau Public – Create dynamic graphs, illustrations and charts.
- Narration: NaturalReader – Include your own natural-sounding or AI generated voiceovers.
- Video Editing: HitFilm Express – Powerful editing for data-heavy content.
Process:
- Truly use Google Trends to analyse and visualise data related to your topic.
- Design interactive charts in Tableau Public to explain complex trends.
- Record narration using NaturalReader, your smartphone or a unidirectional microphone to ensure clarity.
- Edit in HitFilm Express, integrating visuals and voiceover for polished delivery.
Example Video:
“Let’s critically examine how algorithms impact disinformation spread.”