7. Explanatory Videos
- Definition: Videos aimed to illustrate complicated or complex topics or events behind headlines or implicit in journalistic articles for a general audience.
- Purpose: To educate, inform, explain, entertain and advise without overwhelming the viewer.
Techniques:
- Use interactive videos, animations, infographics, or step-by-step breakdowns.
- Language – keep interactive, straight and simple (KISS) style free of jargons.
- Enhance interviews by incorporating experts’ views for added authority.
Workflow:
- Identify key points the audience needs to easily understand
- Try to write a concise script for a brief and short explanation for each point.
- Use visuals like charts or animations to enhance clarity and boost understanding.
- Edit for brevity and focus on the main take-aways.
Use Case: Explaining how algorithms amplify disinformation on social media.