- Persuasive Videos:
- Purpose: Convince the audience to adopt a viewpoint or take action on your ‘Call to Action.”
- Use Case: Campaigns, opinion pieces, or advocacy.
Key Elements:
- Tone: Passionate, cordial, warm and logical or ethical
- Content Structure: Present the problem, explore a range of solutions, and include a call to action.
- Critical Component: Use ethical persuasion techniques fused in sensationalism to grab audience’s attention.
How to Create?
- Script: Develop a style to maximise your appeal to emotions and logic. E.g., “Every day, dis/mis/mal/information impacts real people. Here’s what you can do to stop it.”
- Visuals: Use emotive imagery, personal testimonials, or strong statistics.
- Delivery Style: Balance emotion and reason to maintain credibility and excitement.
- Post-Production: Add soothing background music to uplift the audience’s mood and interest in your subject and a clear closing message.
Tools to Use:
- Script Optimisation: ChatGPT – Develop emotionally resonant scripts.
- Impactful Visuals: Pexels – Use royalty-free stock videos and images for emotional appeal.
- Music: Epidemic Sound – Insert background music to evoke emotion.
- Video Assembly: iMovie – Apply a beginner-friendly video editing for campaigns.
Process:
- Draft an emotionally compelling script in ChatGPT tailored to your audience.
- Source free stock imagery from Pexels to match the script’s tone.
- Select background music from Epidemic Sound to enhance emotional impact.
- Assemble the video in iMovie, aligning visuals and music for maximum effect.
Example Video:
“Together, we can fight disinformation by fact-checking before we share.”